Brand Activation Merch
Makers Merch produces custom merchandise for brand activations, product launches and pop-ups. We work with agencies and brand teams on patches, enamel pins, custom hats, knitted socks, apparel and packaging. We also run live heat press patch activations, giving attendees a choice of designs applied at the event.
Send the brief and the event date early. We review the product mix and complete schedule before you build the activation around it.
- Worldwide Shipping
- Low Minimums
- 2 to 3 week production
- One business day response

- Trusted by HBO
- Trusted by Nike
- Trusted by Instagram
- 15+ Years Serving Brands
Products for activations and launches
Embroidered and woven patches
Patches can be a standalone giveaway, part of a kit or the center of a live customization experience. Embroidery gives bold artwork a textured finish; woven patches are better suited to fine detail and smaller lettering. Backing, border and application are selected for the product and event requirements.
Enamel pins and keychains
Custom pins and keychains give attendees a compact piece they can keep on a jacket, bag or keys. Soft and hard enamel offer different surfaces and finishes. We review the artwork, size and finish before production.
Custom hats and beanies
A hat built from scratch can match the campaign's fabric, colors and construction. Digital and physical sample approvals come before bulk production. For projects that do not require custom construction, ask about decorated blank hats and their available schedules.
Apparel and knitted socks
Printed shirts, hoodies and custom knitted socks can anchor an attendee kit or staff range. Apparel is decorated on selected blanks, while socks are made with the artwork knitted in. Tell us whether the items will be worn by staff, distributed to guests or sold at a pop-up.
Packaging and kitting
Add custom packaging, printed inserts, hang tags or backer cards to connect the products to the campaign. Kitting and multi-address fulfillment are available, with scope and pricing confirmed in the quote. One delivery location and a recipient mailing list have different shipping requirements.
Live heat press patch activations
We bring blank goods and a selection of custom patches, and attendees choose a design to have applied on site. Hats and jackets can be considered based on the product, patch and application requirements.
The setup is planned around expected attendance, event duration, number of designs and available space. Share the venue and activation format so we can review staffing, production and event logistics together. Makers Merch is based in Las Vegas and supports local activations, with nationwide travel considered according to the event scope.
Merchandise for different activation formats
Attendee kits can combine a wearable item with pins, patches or stickers in coordinated packaging. Press and launch mailers can include a printed insert and ship to a recipient list. Pop-up merchandise can use woven labels, hang tags and other retail finishing. For a live patch wall, the blank goods and patch selection are planned as one experience.
The Brand Activation Kits page focuses on product combinations. Use this page when planning the broader production and event requirements.
Nike and Looney Tunes patch activation
9,600
embroidered patches
8
character designs
14
days from brief to receipt
For the Space Jam 30th anniversary in 2026, we produced 9,600 embroidered patches across eight character designs for Nike activations. Each design was produced in a quantity of 1,200, at approximately 2.4 to 2.5 inches tall, with satin-stitched edges and heat seal backing. Nike received the patches within 14 days of the brief.
This followed an earlier Looney Tunes and Nike production of 6,000 patches across 12 designs. Read the existing case study for the project details. We have also produced merchandise for campaigns by HBO and Instagram, directly and through agencies such as Kamp Grizzly.
The 14-day project is a past example. The schedule for a new activation depends on its products, artwork, quantity and delivery requirements.
Planning production around an event date
Most products take approximately 2 to 3 weeks to produce. Custom cut-and-sew hats require approximately 2 to 3 weeks of sampling, then 3 to 4 weeks of production after physical sample approval, plus approximately 7 to 8 days for shipping, including international shipping.
Shipping is additional to production unless included in the confirmed schedule. These are planning estimates; the complete schedule is confirmed with the quote. Expedited production is considered on request after we confirm what is possible. Send the date the goods must be received, as well as the date the event opens.
Briefing and approvals
Send the products, quantities, artwork, delivery location and event date. A brand guide or reference product helps us review colors, placement and construction. We typically respond within one business day.
Each order receives a free digital mockup before production. We confirm sizes, backing, finishes and other specifications during review. Custom cut-and-sew hats require a physical pre-production sample approval before bulk production. Packaging, kitting and shipping options are confirmed as part of the project.
Activation quantities and pricing
Minimums start at 25 pieces on select products, with the best per-unit value typically at 100 pieces and above. Minimums apply by product and design. A small press list may call for a different product mix than a multi-city activation.
We quote the complete request, including any packaging, assembly, event service or multi-address shipping. Send alternative quantities if you need to compare a pilot with a larger rollout.
Brand activation questions
Can you run the heat press at our event?
Yes, based on the event scope. Send the venue, dates, attendance estimate, products and desired patch selection so we can review the setup and quote it.
Can a kit contain several different products?
Yes. Products can be planned together, with minimums and timelines reviewed individually. Packaging and kitting are quoted for the complete set.
Can you ship internationally?
Yes. Include the destination and delivery requirements at the start so shipping can be included in the plan and quote.
Can we review a physical sample?
Custom cut-and-sew hats require a physical pre-production sample before bulk production. Ask about sampling for the other products in your brief; options and timing depend on the item.
How fast can an activation order be completed?
The product and sampling requirements determine the schedule. Send the in-hand date and we will confirm feasibility before committing to a deadline.
Start your activation order
Send the campaign brief, product ideas, quantities and delivery date to sales@makers-merch.com. We typically respond within one business day.
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